Tuesday, January 15, 2008

Nathan Heck
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SUMMARY of QUALIFICATIONS

MBA (2003) with fourteen years of marketing, communications and product management experience in a variety of companies and industries, from Fortune 500 companies to craft breweries. Expertise includes production planning, proposal and technical writing, and market research and strategic planning.


PROFESSIONAL EXPERIENCE

Marketing
  • Wrote marketing plan for a craft brewery outlining new strategies for its packaging, products, web site and customer mailings
  • Conducted 50 in-store customer satisfaction interviews at two Home Depot locations
  • Assisted with focus groups about Lasik surgery advertising, compiling impressions from both participants and agency representatives
  • Compiled responses and wrote report for on-line focus group about clothing sales for a Midwestern retailer
  • Helped establish a model for analyzing the results of a marketing survey regarding television viewing habits
Communications
  • Completed a $350 million proposal for Ford Motor Company to overhaul its parts distribution network under a two week deadline, and a $150 million proposal for Xerox to streamline its small parts inventory management
  • Proofread between 10 and 20 semiconductor datasheets per day under tight deadlines dictated by component release dates
  • Negotiated the dynamics of a post-merger corporate culture of a cellular phone provider to develop new call center procedures and integrate existing training materials into new “Cingular” format
  • Produced training materials and technical documentation for high-tech start-up, CoreCommerce
  • Developed Learning Guides and interactive exercises to train new Coca-Cola employees at its Ballina, Ireland facility
  • Interviewed local brewers and wrote “Beer Tug” to showcase the people behind a burgeoning market, which was published as front page story in April 26, 1997 issue of Atlanta weekly “Creative Loafing”
  • Operations & Product Management
  • Seven years of professional brewing experience in both brew-pub and production breweries on systems from 7 to 50 bbl brew-houses
  • Managed production planning, contract brewing, and QA for 2,000 bbl/year brewery, while increasing brew-house efficiency to 92% yield
  • Formulated recipes for limited releases, as well as modified existing recipes
  • Filed and maintained all TTB reports and label approvals
  • Maintained and improved Massachusetts brewery’s relations with suppliers and vendors
  • Conducted tastings, in-store promotional events and brewery tours
  • Managed production, QA and installation of the first brew-pub in Georgia and developed recipes to appeal to the local palate
  • Trained chefs, bartenders and servers on beer styles and how to match them with various dishes
Entrepreneurial
  • Revised business plan and worked with local business development officials to begin raising investment capital for starting a craft brewery in New Bedford, Massachusetts
  • Began site-selection process and search for brewing equipment
  • Built relationship with local distributor to handle deliveries and develop targeted list of local accounts
  • Developed and test brewed recipes for flagship products
Companies
Education

Northeastern University, Boston, Massachusetts
MBA, Marketing & Finance: 2003
  • Wrote business plan for a craft brewery selected as a finalist in national competition, Carrot Capital’s “Challenge 2003”

Siebel Institute of Technology, Chicago, Illinois
52nd Short Course in Brewing Technology: 1995

Macalester College, Saint Paul, Minnesota
BA, Psychology: 1993


SKILLS
  • Instructional Design
  • Technical Writing/Editing
  • Creative and Long Form Writing
  • Market research and business plan writing
  • Financial Analysis
  • Statistical Analysis
  • Operations Management
  • Production Planning
  • MS Office: Word, Powerpoint, Excel
  • Quark Xpress, Pagemaker
  • Mac OS
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